Inactive
Simplifying IT
for a complex world.
Platform partnerships
- AWS
- Google Cloud
- Microsoft
- Salesforce
About Us
Built by people who understand schools
identiMetrics was founded in 2002 to solve a problem that school administrators know all too well: missing student IDs, forgotten PINs, inaccurate records, and operational friction that slows down the school day.
Co-founder Dr. Jay Fry experienced those challenges firsthand as a school administrator and technology coordinator. He wanted a student identification system designed specifically for the realities of K–12 operations—fast-moving environments where accuracy, accountability, and ease of use matter every day.
As schools evolved, so did identiMetrics. Building on our trusted student identity platform, we expanded our solutions to include automated attendance management for PowerSchool, helping schools eliminate manual processes for tardies, arrivals, and classroom attendance. We also introduced emergency reunification solutions that help districts quickly and accurately reunite students with approved guardians during critical incidents.
More than twenty years later, that same mission continues to drive everything we do: creating practical, reliable technology that helps schools operate more efficiently, improve student accountability, and keep students safe.
Purpose-Built for K12
School operations are different. The stakes are high, resources are limited, and systems must work reliably at student speed.
When questions arise or time is critical, responsive, knowledgeable customer support isn’t a luxury—it’s essential.
That’s why identiMetrics builds and supports solutions exclusively for schools.
Today:
- 2M+ students use identiMetrics every day
- 48 states + U.S. territories + international schools served
- 20+ years focused on K-12 operations
- 150+ compatible K-12 software applications
Schools use identiMetrics across food service, attendance, libraries, campus activities, and student accountability workflows.
Trusted by Schools. Recognized by Industry Leaders.
Many of education’s leading technology providers partner with identiMetrics because of the value our solutions bring to schools, our shared customers, and the broader K-12 ecosystem.
Our goal is simple: deliver technology that reduces administrative burden, strengthens accountability, and helps schools operate with greater confidence.
Our Values
The way we work is shaped by the schools we serve — environments that depend on trust, accountability, flexibility, and people who care deeply about doing things right.
Our Corporate Values
Customer-First Mindset
Our customers are the reason we exist. We aim to satisfy, support, and genuinely delight the schools we serve.
Do the Right Thing
We believe in acting ethically, fairly, and with integrity — no matter the situation.
Accountability Matters
We do what we say we’re going to do. Always.
Commitment to Student Privacy
Safeguarding student information is foundational to everything we build and every relationship we maintain.
Respect for People & Perspectives
We value the unique talents, experiences, and viewpoints of our customers, partners, and team members.
Our Social Values
Standing Against Hate & Injustice
We are committed to actively participate in keeping the conversation going to dismantle barriers to all injustice.
Speaking Up Against Discrimination
We are committed to speaking up against prejudice and discrimination.
Compassion, Inclusion & Human Dignity
We value compassion, inclusion, love and respect for human dignity.
Strength Through Diverse Perspectives
We value the insights, relationships and understandings that are deepened with diverse experience and ideas.
Fairness as a Foundation
We value fairness as a foundational pillar for unity among all people.
Our Management Team
Powered by our People
Built for Schools. Trusted for Over 20 Years.
We’ll show you how identiMetrics integrates with your technology, staff, and day-to-day operations.